CHANNEL 4

The F Word 2

This was a fun creative brief to visualise a potential advert over 2 days, from concept to delivery for a meeting, for The ‘F’ Word 2 on Channel 4. The idea was for a close-up camera pan over different food before panning out to reveal Gordon Ramsey’s face made from the foods (click image for detail). This involved sourcing food imagery at a decent resolution so both near and far could work for the pitch. It’s an old piece, but I am still fond of it.

© Jerome Rosser - Conceptualize Limited