Diageo’s range of gins needed a ‘clean and fresh’ design for a marketing campaign nationally and throughout Europe.

The brief for the Single Malt Whisky varieties was to bring to life the taste of each brand with the creation of visual tasting notes.

‘The challenge was to make whisky relevant to a generation who don’t care much for leather armchairs and tweed jackets.’
The pitch-winning campaign to rebrand the Diageo whisky family, taking one design through all shopper touch points from supermarkets to pub merchandise.