PROFESSIONAL EXPERIENCE:

I started my career as an illustrator, before broadening into design and artwork for both large-scale OOH campaigns and intricate print finishes – spot colours, UV, embossing, laminates, the kind of detail that makes print exciting. Freelancing helped sharpen my craft until I landed my first in-house role at a music company at a young age. When most of the design team suddenly resigned, I was promoted to Studio Manager– an early crash course in leadership that shaped how I’ve approached projects ever since.

My career then took an adventurous turn: I left the UK to travel, working in hospitality and construction in Australia before securing sponsorship as a Senior Designer in Darwin. After 18 months there (and six more travelling through Asia), I returned to London and incorporated my own company in 2004. Since then, I’ve spent two decades designing, directing, animating, and 3D modelling – often wearing multiple hats within the same agency or campaign.

I’ve collaborated with agencies and brands across London, Europe, and global markets – including Nike, BMW, Levi’s, Dove, Rolls-Royce, Panasonic, Hellmann’s, Emirates, and Bentley. Some professional highlights include contracting annually for Apple at Infinity Loop in Cupertino, California (I was there when Steve Jobs passed) and being invited to work on a project at Nike HQ, Amsterdam.

Known in some circles as a “permalancer,” I’ve built lasting relationships by blending adaptability with creativity. Whether leading a team, collaborating within one, or delivering solo projects – retouching, animating, 3D visualising or UI/UX – I thrive on taking ideas from sketch to screen and beyond.

PERSONAL:

I have always looked for adventure, hiking the Matterhorn off-season, traveling the world when time and funds allow. I have my SCUBA licence, my motorbike licence, my EMT-B paramedic licence (trained in Guatemala City), a CQD qualification and I’m a keen cyclist and skiier.

KEY SKILLS:

Art Direction (AI, Static, Animation)
Senior Designer (AI, Static, Animation)
2D & 3D Animation (After Effects / Cinema 4D)
2D & 3D Visualisation (Adobe CC / Cinema 4D)
Branding Design Video Editing
Web Design
Print / Digital Artworking
UI / UX Design
Retouching
Visualising
Illustration / Scamping
Interactive PDFs

SOFTWARE:

AI (static and animation): Midjourney, Leonardo, Runway, Adobe Firefly
Adobe CC: InDesign, Illustrator, After Effects, Photoshop, Premier Pro, Express, XD
Maxon Cinema 4D
SketchUp
Enscape / Keyshot
On Shape
Figma
Miro
Word Press: Visual Composer
Wix / Squarespace
Sketch
Keynote / Powerpoint
MS Office

EMPLOYMENT:

Freelance contractor: London, Europe, USA
06.2001 to present

Senior designer: Colemans Ltd, Darwin, Australia
06.1999 – 08.2000

Studio manager & designer: Tring International, Bucks
04.1997 – 09.1998

Freelance contractor: London, UK
09.1995 – 04.1997