Nike Socials

I have worked extensively on Nike campaigns for many years, both in London and at the European HQ just outside Amsterdam. During this time, I collaborated closely with creative directors, designers, and brand teams to develop global toolkits, campaign assets, and storytelling content across multiple channels. One of the most successful campaigns I worked on was the social elements for Nike's "Instant Go" campaign launched in early 2018 to introduce the groundbreaking Nike Epic React Flyknit running shoe. Designed alongside the global "Choose Go" initiative, the campaign's core goal was to make running feel accessible, fun, and effortless by physically and digitally visualising the springy, lightweight nature of Nike React foam and featured athletes such as Kobe Bryant, Simone Biles, Kylian Mbappé and Mo Farah.