Nike International Launches

I have worked extensively on Nike campaigns for many years, both in London and at the European HQ just outside Amsterdam. During this time, I collaborated closely with creative directors, designers, and brand teams to develop global toolkits, campaign assets, and storytelling content across multiple channels. Among the most high-profile projects was the AirMax 720 launch campaign , the Air Force 1 FORCE campaign with Ruby Rose, which brought a fresh perspective to Nike’s iconic Air Force brand, and the BREAKING2 campaign; the ground-breaking initiative to break the two-hour marathon barrier. BREAKING2 not only captured worldwide attention but also went on to win ‘Campaign of the Year’ in Campaign magazine, cementing its place as one of Nike’s most ambitious and successful brand stories.