Shell V-Power

For Shell V-Power, I worked as designer, retoucher, and artworker across print, digital, and OOH formats. My role covered the full creative execution of multiple campaigns, from concept visuals to final delivery. The first was an experimental “future” campaign designed to help sell a new direction to Shell, using dynamic F1 imagery to convey innovation, performance, and the premium positioning of the V-Power brand.

The second project was a full commercial rollout for Shell V-Power, where I developed and retouched the key visuals to global campaign standards. I refined image composition, lighting, and colour balance to achieve high-impact, production-ready artwork that translated seamlessly across channels. Each visual was built to emphasise speed, technology, and energy, aligning with Shell’s brand values and its partnership with motorsport.