Tuborg: Ring-Pull

While working with Carlsberg UK, I contributed to the design of an advertising campaign for Tuborg’s new ‘ring-pull’ can design, highlighting the unique packaging innovation. Years later, the bespoke ring-pull became the focal point of an experiential pitch, where we developed interactive ring-pull games to engage audiences and bring the brand to life in a playful, hands-on way. The project combined creative advertising, brand storytelling, and experiential design, demonstrating the versatility of a simple design element across multiple campaigns and audience touchpoints.