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White Claw
Project type
A great mix of media designing AI, 3D, Animation and brand design in a short timeframe.
Location
London
Role
Art Direction, Design, 3D Design, Animation, AI, Artwork
A fast-turnaround pitch campaign for White Claw hard seltzer – alcoholic sparkling water with a bold, lifestyle-driven brand identity. The project was a playful and high-energy brief that allowed me to experiment across multiple creative disciplines. Using a mix of AI image generation, 3D modelling, advanced retouching, and brand-led design, I developed a series of vibrant visuals that captured the fun, social spirit of the product while staying true to the brand’s clean, minimalist aesthetic. The work showcased the ability to move quickly between tools and processes to deliver striking, on-brand concepts under tight deadlines.
